Setapp: The One-Stop Shop for Mac and iOS Apps

Merlene Paynter
5 min readMar 14, 2024

In the ever-evolving world of technology, the way we use and access software is continually changing.

A watercolour image of an iMac computer with apps floating into it. Created via Midjourney by Merlene Paynter
Image created using Midjourney AI by Merlene Paynter

Ahh remember the good ol’ days when you could buy a software license and use it forever (or until you really needed to upgrade it). Now the majority of software apps are only available with a monthly or annual subscription. If you’re an app junkie like me, those subscription fees really add up quickly. Recently I discovered Setapp, which while still a subscription model, gives you access to 240+ apps for one low monthly (or annual) fee. In this article, I’ll dive into what Setapp is, how it works, and whether it’s worth the investment for Mac and iOS users.

What is Setapp?

Setapp, developed by MacPaw, is a subscription service that provides access to a curated collection of over 240 apps designed for Mac and iOS devices. All of the apps in the Setapp subscription include the app’s premium or pro tier. Think of it as a big shop with a variety of Mac and iOS apps. Everything from email apps to note taking to ai writing and more — there’s so much to discover in the Setapp subscription.

Image courtesy of Setapp.com

How Does Setapp Work?

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Merlene Paynter

Exploring productivity, personal development & lifestyle. Obsessed with Mac apps.. Creator at summerstardust.com for unique clipart.